Obsessed with brands, passionate about consumers and driven by results
What We Do
Our approach is to keep things simple, work at pace and do what’s right for your brand.
Strategy & Planning
We combine deep analysis with an ability to spot the nuggets to develop powerful growth strategies.
We can help you with:
Brand planning
Consumer research, insight and segmentation
Brand positioning
Competitive analysis
Innovation
We study data, delve into consumer insight and analyse trends to help design future-proof innovation plans.
We can help you with:
Data mining and trend spotting
Concept writing
Qualitative and quantitative research
Communication
By finding and nurturing great ideas and stories, we can help you create impactful communication across all consumer touchpoints.
We can help you with:
Agency pitch process management
Communication delivery from brief to execution
Communication evaluation
Workshops
We design and facilitate workshops that exceed our clients’ expectations by combining clear objectives, targeted stimulus and the right people in the room.
We can help you with:
Business planning
Innovation development
War games
Team Development & Business Coaching
We work with clients on the what and the how to deliver improved performance together.
We can help you with:
Team development
One-to-one coaching
On the job mentoring
Strategic Data Analysis & Reporting
We make sense of complicated data sets, identify insights and develop the narrative to answer strategic questions.
We can help you with:
Performance dashboards
Market dynamics analysis
Market opportunity identification
A cross-category global strategic project can be challenging to navigate. Off The Fence helped set and drive a clear framework, analysed and consolidated information to engage a core team to shape the output. All done in an impressively short timeframe to meet the business requirements.
Anna Creed, Global VP, Unilever
The Team
Off The Fence Marketing, is a London-based boutique consultancy, offering expertise in marketing & brand strategy, communication, innovation and team development. Originally founded by Katya Speciale and Fiona Forbes in 2013, Katya continues to run the business supported by two senior associates and a wide network of skilled experts.
Katya Speciale
Co-Founder
Helen Benton
Senior Associate
Lynzi Hughes
Senior Associate
