Client Projects
From long-term strategic partnerships, to one day workshops, we offer the same rigour and passion to deliver the best result for our clients.
Supported General Manager in development of 3 year strategic framework
Mentored and coached Marketing Manager in new role
Advised on successful repositioning and rebranding project (design process, qual and quant research)
Defined needs of target customer groups
Developed propositions for expansion of Canine Services
Explored and refined propositions in consumer research
Created and ran two wargames to launch two new company initiatives
Designed and facilitated a Category innovation workshop to develop future innovation roadmap
Assessed two potential 3rd party partnerships (competitor intelligence, target understanding, creative judgement)
Assessed a high profile sponsorship opportunity for Magnum
Facilitated a global Rewind workshop to understand the implications of technical decisions on overall product performance
Worked across a range of projects covering strategic opportunities including global Health & Beauty channel, Asia, Naturals, Sustainability
Analysed global market data (quant & qual); competitor & market intelligence; conducted expert interviews
Developed gifting case studies of best in class brands
Conducted benchmarking assessment of 20 alcohol gifts against set criteria
Created a global gifting strategy serving 30+ markets
Ran a series of agency pitch processes
Devised UK marketing strategy to address changing market dynamics in eye healthcare
Developed new global website
Designed and facilitated a category/country brand alignment workshop for European Deos team
Created and ran an innovation workshop to fast-track a new brand launch
Established Attain’s brand positioning and key messages
Identified key marketing priority areas and developed marketing plan
Scoped marketing requirements for permanent role
Developed an automated performance dashboard for the European pharmacy channel that addressed the key strategic market and brand questions
Designed and facilitated a co-creation workshop for a new Dove Hair range
Created and ran a workshop to crack and craft a global product story and its integration into other Dove innovations
Designed and facilitated a business planning day for the leadership team to identify and agree priorities and a plan to be shared with the wider business